Sample essays — long-form drafts of Brian's keynote content. Final versions will replace these before launch.
Partner Philosophy
The principles behind the events.
Four essays. A decade of B2B partnership work, distilled into the talks Brian gives, the audits he runs, and the rooms he builds. Read them in any order.
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Essay 01 of 04
SampleThe Revenue Relationship Bank
Every interaction is a deposit or a withdrawal. The math of long-term partnerships is brutally simple — and almost no one runs it.
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Essay 02 of 04
SampleIt's Not About Who You Know…
It's about what you know about who you know. Meaningful Revenue Relationships (MRR) is the second variable everyone forgets to compute.
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Essay 03 of 04
SampleSmart Goals Are Dumb
Specific, measurable, achievable, relevant, time-bound — and capped. Individual targets always cap. Partnerships are the only model that compounds.
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Essay 04 of 04
SamplePi (π) = 3.141592653589793238…
Partnerships are not rational, nor repetitive. What we learn from Pi about the actual shape of B2B revenue, and why it matters.
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