Sample posts — placeholder essays demonstrating layout and tone. Real archive imports from Substack come next.
The blog
Long-form on partnerships, events, and the outdoors.
Brian's thinking on B2B revenue relationships, event design, and the occasional snowmobile metaphor. Cross-posts and originals from the Substack archive.
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Partnerships
SampleApril 28, 2026 · 6 min read
The Revenue Relationship Bank
Every interaction with a partner is a deposit or a withdrawal. The math is brutally simple — and almost no one runs it.
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Events
SampleApril 14, 2026 · 5 min read
Why the best events feel small
The math of room size, and why we keep our golf tournaments tighter than the trade-show industry tells us we should.
Read essay → -
Outdoors & Life
SampleMarch 29, 2026 · 4 min read
Cold water, warm introductions
Why we host a 7am cold plunge meetup instead of a coffee meetup, and what happens to a conversation when you remove the small talk.
Read essay →
Coming next
The Substack archive, ported in.
Brian's been writing on Substack for years. The plan is to import the back catalog into this blog so everything lives in one place — searchable, categorized, and properly attributed. That migration is on the roadmap.
In the meantime, the most current writing still lives on Substack and the Mediocre Advice podcast feed.